Quando compriamo qualcosa raramente pensiamo al processo che sta dietro. Siamo così impegnati a scegliere la forma, a combinare i colori, a capire se le dimensioni sono giuste o no per casa nostra che ci dimentichiamo di approfondire.
When we buy something, we rarely think about the process that led to its creation. We are so busy choosing the shape, matching the colours, figuring out whether or not the measurements are right for our homes that we forget to dig deeper.
Often, companies do not help to fill this gap, since they are generally not concerned with communicating the process, just the final product. For example, what motivates a company to produce one product instead of another? How many hours are needed to produce it? And how many prototypes were drafted before arriving at the final version?
Let’s consider the Air Wildwood table. It took 22 models to arrive at the definitive prototype and 120 hours to design and engineer it, but we liked the idea of adding old-wood to the collection … it is almost as if we picked up a big log washed up by the sea onto the beach and used it to make tables, shelves, beds …
Every Wildwood Air table is unique, with its own wood grain and soul. And then wood is a material that expresses truth, emotion and time.
Time. This is the component that measures how much care goes into the creation of something.
And if we told you that the production of your Wildwood table lasted 12 hours and required the passion of 5 artisans? Perhaps you would be able to get an idea of how much attention and experience was put into it by those who made it.
But the Air Wildwood table is more. It is a table with a memory, a product that acquires history little by little as it is used, where even the smallest scratch, due to use, communicates something about the life taking places all around it. A table that invites sharing.