An 800 m2 stand that reduces CO2 emissions by up to 87%.
The aim was to transform the stand into a revolutionary piece of ecological architecture. This was the challenge LAGO set for the Salone del Mobile 2022 with Good House. Designed like a contemporary, sustainable home, it will be the focus of LAGO’s exhibition space covering more than 800 m2.
The stand will continue to be used for future editions of the Salone, with a view to the circular economy. The Good House project, in line with the logic of “open innovation”, involved Spinlife – a spin-off of the University of Padua and experts in environmental sustainability in business – and Henoto, a BolognaFiere company specialising in trade fair stands.
Good House will host the novelties of the 2022 collection from 7 to 12 June at the Salone del Mobile 2022 | Fiera Milano Rho – PAV. 16 / Stand C19-D14
A sustainability-oriented project that revolutionises the traditional concept of a stand, thanks to zero waste and a drastically lighter and more compact build.
Good House has been designed with the circular economy in mind and as such is fully recyclable and can be reused for multiple years. Thanks to its zero waste and drastically lighter and more compact build, Good House ensures lower greenhouse gas emissions into the atmosphere (including CO2) by up to 87% compared to a traditional trade fair stand. Through this project, LAGO is promoting a scalable usage model, which began with research launched in 2014 and was brought to fruition in 2020 by Spinlife. Spinlife is a spin-off project from the University of Padua, led by Professor Alessandro Manzardo, which applies the Life Cycle Assessment (LCA) methodology.
“The aim of the research was to develop an eco-design model for trade fair stands to minimise the negative impact on the environment,” says Prof. Manzardo. “This collaboration with Henoto and LAGO carries value beyond just this single project. If all the global trade fair stands were built using this approach, we could prevent up to 239,982 tonnes of CO2 equivalent being released in the atmosphere. Considering that the average Italian family of four consumes around 3,000 kWh of electricity per year and the impact of this in terms of global warming is equivalent to 1,248 kg CO2eq, then 239,982 tonnes of CO2eq is equivalent to the annual consumption of 192,293 average Italian households.”
“We have been committed to sustainability and the environment for many years,” says the General Manager of BolognaFiere, Antonio Bruzzone. “We have diversified our production and introduced innovative design logic in a sustainable way through Henoto, a leading company in the stand fitting sector. Specifically we have been working with the University of Padua to develop stand structures made of aluminium – one of the most reusable materials – and non-polluting recyclable fabric. It’s something we’re going to continue working on in the future with even greater interest and intensity, because doing our job well also means taking care of the environment and the area we live in.
“At LAGO we want to show how architectural thinking always has to take into account real human needs,” says Daniele Lago, CEO & Head of Design at LAGO S.p.A., “in a context such as the one we live in today, where sustainability is now a requirement for everyone, especially in business. Being aware of, and taking care of, the natural environment we live in are key when it comes to wanting to broaden our outlook in more directions and different forms of expression. For us, design is a key driver of this vision. Good House represents our desire for a type of design that is oriented towards caring for the environment and the people who live in it.”