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LAGO is mobilising its digital community to connect stores and customers

March 2020

March 2020

At this delicate time for the global economy, design brand LAGO is launching a free online interior design consulting service, aimed at supporting the entire production chain

At this delicate time for the global economy, design brand LAGO is launching a free online interior design consulting service, aimed at supporting the entire production chain

Villa del Conte (PD), 14 March 2020

At this peculiar and historic time, as we see the whole world slow down and many companies put their businesses on hold, LAGO has taken action to support its community: on the one hand, retailers, who find themselves unable to do their jobs; and, on the other, the end consumer. As an Italian design company creating furniture for every corner of the home, LAGO has leapt into action and decided to set up a free online interior design consulting service which allows consumers to talk to LAGO interior designers and dealers from the comfort and safety of their own homes.

Every day from 9.00 am to 7.00 pm, consumers can create new interior design ideas and plan their interiors with the support of LAGO professionals, in just three simple steps by going to our website www.lago.it, filling out the form and accessing the platform via a link which will be sent by one of our consultants. Using video calling and, within the next few days, also via chat, consumers can benefit from a free consulting service with our professionals and the dealers from LAGO stores around the world, browsing catalogues virtually together, and receiving images and useful information about our new products and the latest interior design tips and trends. All the designs can then be created in one of the LAGO stores in Italy and around the world, once the public health emergency is over.

LAGO has always put people at the heart of its design. Now more than ever, it wants to serve consumers and dealers, opening up a direct line of contact. The mission is to offer consumers the chance to visit a virtual showroom without having to leave their homes, and dealers the opportunity to continue doing their jobs safely.

“This is a difficult time for us all. At LAGO, we have decided to take a positive approach and try to seize the opportunities that arise in any crisis situation – explains Daniele Lago, CEO & Head of Design at LAGO SpA –. We live in an age where, thanks to technology, we are able to interact safely even when we are miles apart. This why we have decided to sit down and listen to our entire digital community and work with them. Those ten thousand people who visit our website every day will be able to benefit from a new service during this time. They will be able to talk to and share content with the whole LAGO team. I’ll be there too, together with all of our interior designers dotted around Europe. Let’s not forget that it is often out of imposed, complicated situations that we see new energy driving innovation. Our thoughts go out to all those who are suffering because of the current situation. We hope you will find the energy to come out of this stronger and, above all, more aware”.

To more information:
press@lago.it