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LAGO opens up to cryptocurrencies: during the Salone del Mobile, products in LAGO’s Milan-based stores can be purchased using the main crypto wallets.

June 2022

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June 2022

On the 60th edition of the Salone del Mobile, leading design and furniture company LAGO has expanded its digital ecosystem, broadening the payment options available to customers.

On the 60th edition of the Salone del Mobile, leading design and furniture company LAGO has expanded its digital ecosystem, broadening the payment options available to customers.

As of the 60th edition of the Salone del Mobile in Milan, LAGO will be accepting payments in cryptocurrencies. Milan’s two flagship stores in Porta Nuova and Porta Romana will act as pilots, integrating the main virtual currencies into their payment system. The accepted currencies are: Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), Shiba Inu (SHIB), Binance Coin (BNB) and Solana (SOL). LAGO is setting the digital trend in the industry, experimenting with all the technological processes that can help meet the needs of its community – which now includes some 15 million people.

It is another example of LAGO’s digital push, which has also seen it launch the first TikTok business channel in the design sector in Italy, and invest in the ongoing integration of the online and offline customer experience. LAGO is opening its doors to a technology now already integrated into the daily lives of many of its customers. Cryptocurrencies are part of the new digital era, along with the Metaverse and NFTs (non-fungible tokens) – an era in which the world of design will only continue to be more and more present. 

“With Web 3.0 just around the corner,” said Daniele Lago, CEO & Head of Design at LAGO S.p.A., “we sat down with an open mind and an open heart to look at how we could develop our vision, the aim being to meet the new needs of our community – and we continue to engage with them, for an increasingly prosperous future”.

 

 

LAGO @ MILANO DESIGN WEEK 2022
7 – 12 June 2022
Never Stop Caring

LAGO @ Salone del Mobile.Milano 2022
Pav. 16 / Stand C19-D14 – GOOD HOUSE stand

LAGO @ Fuorisalone
Casa LAGO: Via San Tomaso 6
Contract Lab: Via Brera 30
Lago Store Milan Porta Nuova: Via Galileo Galilei 14
Lago Store Milan Porta Romana: Corso Lodi 2


For more information:

LAGO S.p.A. International Press Office  

Chiara Zarpellon

press@lago.it – +39 335 8394551

www.lago.it