The night of 25 June, the lucky winner of the competition will get to enjoy a dream come true: sleeping on the field of the San Siro stadium after an evening spent dancing and singing along with their favourite musician, in a special room entirely furnished by LAGO and set up inside a bubble
Milan, 23 June 2015
What would it be like to sleep in a design bedroom set up in one of the most famous stadiums in the world? What would it feel like to gaze up at the starry sky on the night of your favourite musician’s concert, right at the foot of the stage?
These are just a couple of the questions that LAGO, a leading company in the industry of designing and manufacturing design furnishings, asked itself when chosen by Airbnb, a leading company in the hospitality industry with a worldwide community, to furnish a very special bedroom: the one where the winner of the Airbnb #notteasansiro contest will get to sleep on the night of the concert.
After enjoying an evening dancing and singing along with their favourite musician, the winner and his or her guest will spend the night in a ‘bubble’ set up in front of the stage especially for the concert that will light up the San Siro stadium on 25 June.
This special LAGO bedroom will recreate the typical intimacy of the domestic context, almost like a Temporary LAGO WELCOME, with an AIR bed, suspended on glass legs to create the sensation of sleeping on a cloud, a Morgana chest of drawers, two bedside tables and a 36e8 rug.
With this initiative, LAGO is creating an opportunity to experience design outside the usual contexts, right in line with its DNA and the ‘INTERIOR LIFE’ philosophy through which the furniture company brings the home atmosphere beyond domestic walls.
As announced at the last Salone del Mobile with the motto ‘WELCOME HOME’, LAGO is placing the emphasis on the concept of a ‘home-like feeling’, focusing on inspiring all of the positive feelings that the domestic setting can generate in people not only in their own living spaces but also in all of the places where we spend our lives, gathered together in the LAGO INTERIOR LIFE network.
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