Daniele Lago was born in Asiago (Padua) in 1972. Once he had completed his technical studies, he attended the Italian Design School in Padua. The youngest of ten children, he joined the family company very young, where he began to perform his professional activity dealing with project work and the Lago image from the very start.

After his arrival, the company, who boast a long tradition in workmanship with wood, began moving in the direction of a more contemporary product and communication with an innovative style.

Today Daniele Lago is art director at the company. The long period of fifteen years in close contact with issues associated with product manufacturing, together with the increasing need to structure effective marketing strategies and at the same time an evolved business communication, make Daniele Lago an art director who has sharpened his creative talents directly in the field, developing a concrete professionalism that is close to the internal dynamics of production and at the same time attentive to evolving tastes and markets.

In recent years Daniele Lago has designed all the products currently in the company catalogue. An innate predisposition for research, innovation, change, a formal rigour leaving no space for decoration as an end in itself, an intellectual honesty in studying new products created to resolve the everyday needs of home living in an essential manner, these are the talents that distinguish the work of Daniele Lago. An attitude to good design that has enabled the company to receive recognition for many of their projects, which have been award-winning in various international competitions.

Awards

1997 “MORGANA” chest of drawers, Special Mention, Young&Design

1999 “NET” bookcase-container, Special Mention, Young&Design

2000 “SINUE'“bed, Special Mention, Young&Design

2001 “NET” bookcase-container, Selected, IDot

2001 “Casa su misura” stand, 1st prize

2002 “TANGRAM” bookcase, Special Mention, Young&Design

2002 “STATICA” bookcase, 3rd prize, Young&Design

2002 “STATICA” bookcase, Selected, BIO Biennial